Learn AI SEO
How SEO is changing with AI search, taught through a public 30-day experiment on this website.
30/30
Can a brand-new domain rank for "AI SEO course" in 30 days? /ai-seo-course
- Day 1Site launched with its technical foundation
- Day 2First lesson published
- Day 5Module 7 live, 27 lessons published
- Day 12Author profiles added to the about page
- Day 18Module 5 live, 35 lessons published
The course, mapped
35 lessons across 4 of 9 modules. The hatched ones are planned and not yet written.
- 00SEO foundationsPlanned
- 01How search is changing8 of 8 lessons
- 02AI-assisted SEOPlanned
- 03Keyword and intent researchPlanned
- 04Content engineeringPlanned
- 05AEO and AI search8 of 8 lessons
- 06Technical AI SEO12 of 12 lessons
- 07Measuring AI search visibility7 of 7 lessons
- 08The 30-day experimentPlanned
What is here
- 01AI SEO CourseA free, practical course on SEO for AI search: AEO, GEO, LLM visibility and the technical foundations underneath.
- 0230-Day ExperimentA public attempt to rank this brand-new website for "AI SEO course", with every decision and result logged.
- 03ResearchOriginal research on how AI SEO is taught and how AI search surfaces content.
- 04AboutWho is behind this website and why it exists.
Every claim carries its evidence
AI SEO advice is mostly confident and mostly unsourced. So each claim on this site is labelled, and you can tell at a glance who documented it, what is somebody’s reading of it, what was measured or seen here, and what is still only a hypothesis.
Google says it designed AI Overviews for queries where they add something beyond classic Search, and that they often do not trigger. Evidence: Documented by Google
Jason Barnard says he coined it: “I coined the term Answer Engine Optimization (AEO) in 2017”. That is his own claim. Evidence: Expert / industry
Experiment #001, opened 18 September 2026 and still running, asks whether a dedicated page at /ai-seo-course provides stronger relevance for the query “AI SEO course” than a generic homepage targeting the same phrase. Evidence: First-party experiment
On 20 September 2026 we confirmed that this site’s Search generative AI control reads Include. It is the inherited default and we changed nothing. Evidence: Observation
A citation or source link shows an interface-associated web source, but does not by itself explain selection or recurrence. Evidence: Hypothesis
The log so far
Technical foundation
Canonical URLs, sitemap, robots.txt, hand-rolled metadata component and the first structured data.
SERP and competitor research
Eight competitor profiles, an intent and content-gap analysis, an entity map, and a draft blueprint for the course page.
Course architecture drafted
The earlier plan was to build the course page straight from the blueprint. Instead, a nine-module architecture and an evidence model were drafted first, for review.
Architecture reviewed and locked
Claims checked against primary sources and several corrected. The curriculum on the course page was replaced, and the change was announced on the page.
Lesson specifications
The first 27 lessons specified before any were written, each claim tied to a source and an evidence label.
First lesson published
Lesson 6.1, Crawlability, published on the course page and checked in production.
Search Console and first indexing request
Verify the site in Search Console, submit the sitemap, and record when the course page is first indexed.
Progress reports follow at days 7, 14, 21 and 30, starting from . Read the method and its limits.
What this site will not do
- No fabricated testimonials, reviews, student numbers or traffic figures.
- No claim of expertise this repository cannot back up.
- No email gate, no signup, no certificate, no upsell.
- No affiliate links and no sponsored placements.
- No pages written only to catch a keyword variation.
- No result rounded up, smoothed or quietly dropped.
Free, no signup, and written as the experiment runs. If something here turns out to be wrong, the correction gets published too.